How Trade Shows Can Help Launch your Business in New Industries - Elijah Logan Longview Texas

Elijah Logan Longview Texas Are you a small business looking to generate more sales leads? It may be time to get vertical. According to this recommendation of contributor and Business Refinement, LLC founder Michael Kaleikini, the best way to break into a new vertical is to begin connecting with industry partners who can help you reach decision-makers directly. One of the fastest and most cost-effective ways to do just that is to begin sponsoring or exhibiting in industry trade shows. Trade shows allow exhibiting companies to: Gain face-time with prospects and industry professionals: This article from www.MarketingProfs.com...

Outside Sales in a Tough Market - Increase Sales at a Fraction of the Cost. - Elijah Logan Longview Texas

For those companies whose bottom line depends heavily on product and service sales to a struggling sector, part of the weathering a tough market means finding new ways to preserve the revenue stream generated by outside sales, while managing the sometimes hefty costs associated with it. Part of what has always made field sales worth the expense is how well it lends itself to consultative selling. Account managers are able to build relationships with potential customers, understand their business, and based on that information create an educated solution to a problem that potential customers didn’t even know they had. At this point,...

Drive More Customers to Your Booth Through Better Email-Invite Open Rates - Elijah Logan Longview Texas

Elijah Logan Longview Texas @ EliLoganTx A customer/ potential customer email list is a valuable resource when it comes to promoting your presence at a trade show. But with most decision-makers receiving up to 400 emails a day, how do you ensure your message stands out enough to be opened and read? Make sure your subject line is succinct and clear about what’s contained in the email: Come See [Insert Company Name] in [BOOTH#] at the 20xx Expo [Insert New Product/ Service/ Location] to [Launch/ Premier] at the 20xx Expo Don’t write it in all CAPS; most recipients see all CAPS and think SPAM Ensure that your company name is...

Plan Your Internet Marketing Process - Elijah Logan Longview Texas

Whether you are a one-map operation of a vast corporation (or any business operation that falls between the two), you need to plan your Internet marketing process if you are going to have any kind of benefit derived from your marketing efforts. The bigger a business grows the more elaborate and sophisticated the marketing tools become. The thing is that these tools can help anyone but unless you are on the larger side of the business pool, you probably cannot hire twenty people to analyze the global market and present a report telling you exactly where your business is, where the competitors are, what they are doing, what you need to do,...

Plan Your Internet Marketing Process - Elijah Logan Longview Texas

Whether you are a one-map operation of a vast corporation (or any business operation that falls between the two), you need to plan your Internet marketing process if you are going to have any kind of benefit derived from your marketing efforts. The bigger a business grows the more elaborate and sophisticated the marketing tools become. The thing is that these tools can help anyone but unless you are on the larger side of the business pool, you probably cannot hire twenty people to analyze the global market and present a report telling you exactly where your business is, where the competitors are, what they are doing, what you need to...

When to Set Trade Show Objectives and Who Should be Doing it - Elijah Logan Longview Texas

Elijah Logan Longview Texas It’s well established how to best set trade show objectives and why it’s important, but who should be doing it? And when? That depends on how compartmentalized the sales and marketing departments are within your organization. If marketing and sales are clearly defined departments, align them by fostering communication between the two before and after each trade show. Hugh MacFarlane of MathMarketing conducted a study that revealed that businesses whose sales and marketing departments are aligned close 38% more business than their non-aligned counterparts. Sometimes achieving alignment means overcoming a...

Boost Trade Show Traffic Outside Exhibit Hall - Elijah Logan Longview Texas

To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor. More and more, creative trade show exhibitors attract crowds to their trade show booth by using nearby venues as a springboard. Attracting attention at neighboring hotels where the trade show visitors are staying or public places where attendees frequent, is a good start. This goes for neighboring restaurants, bus routes, cabs and local night clubs as well. Increasingly, instead of letting a custom or trade show diplay rental at the expo stand on its own, savvy...

Getting The Most From Attending A Trade Show - Elijah Logan Longview Texas

An Attendee Guide by Elijah Logan Longview Texas Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people don’t know how to take advantage of the opportunities a trade show offers. Some plan on simply attending, setting up their trade show booth, and then staying there all day hoping to attract new business. Manning a trade show display is only part of the reason you should be attending a trade...

How Trade Shows Can Help Launch your Business in New Industries - Elijah Logan Longview Texas

Elijah Logan Longview Texas Are you a small business looking to generate more sales leads? It may be time to get vertical. According to this recommendation of contributor and Business Refinement, LLC founder Michael Kaleikini, the best way to break into a new vertical is to begin connecting with industry partners who can help you reach decision-makers directly. One of the fastest and most cost-effective ways to do just that is to begin sponsoring or exhibiting in industry trade shows. Trade shows allow exhibiting companies to: Gain face-time with prospects and industry professionals: This article from www.MarketingProfs.com...